Turns out Hart might not be so dumb after all... 5mm in royalties this year plus the annual payment (which I believe was another 5mm or more) plus the merchandise credit.
And the deal is about to be significantly upsized (when we win this year)
Hart banking on our fan's enthusiasm to acquire merchandise appears to be a calculated risk that is paying off...
And the deal is about to be significantly upsized (when we win this year)
Hart banking on our fan's enthusiasm to acquire merchandise appears to be a calculated risk that is paying off...