First of all, the NIKE Brand Audit was an excellent read! I had no idea of the variety of fonts/color variances throughout the Tennessee Athletic Department. It made me appreciate the uniforms even more than the initial promo from yesterday.
One particularly interesting discussion point in the audit was the "Smokey" logo which was mentioned to be limited to retail(Slide 9). Slide 30 indicates that NIKE will apply/has applied for a licensing mark for this "Smokey" Mascot mark, but I did not see any merchandise with this logo present. Are there items currently available with this new logo on it, or is this still something that has yet to be unveiled?
One particularly interesting discussion point in the audit was the "Smokey" logo which was mentioned to be limited to retail(Slide 9). Slide 30 indicates that NIKE will apply/has applied for a licensing mark for this "Smokey" Mascot mark, but I did not see any merchandise with this logo present. Are there items currently available with this new logo on it, or is this still something that has yet to be unveiled?
