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MEDIA |
MLS scores 17-year high in post-NFL Thanksgiving slot Sports Media Watch Airing immediately after an NFL game, a Major League Soccer playoff match (Colorado-Portland) averaged 1.85 million viewers on FOX Thanksgiving Day — the largest MLS audience on a single network since 2004 (DC-San Jose: 1.97M). Keep in mind MLS has attracted larger combined audiences across multiple networks, including 2.01 million for the 2016 MLS Cup. NASCAR's Clash moving to Fox broadcast this year for more exposure Adam Stern, Sports Business Journal Fox Sports will air NASCAR's '22 season-opening Busch Light Clash at the L.A. Coliseum on the Fox broadcast channel, giving the event more exposure than usual as it shifts from its past location at Daytona. FS1 usually airs the Clash, sponsored by Busch Beer, but Fox will air it in '22 as part of a six-hour window. U.S. Polo looks to grow business with ESPN deal Terry Lefton, Sports Business Journal Can polo be the next breakthrough action property? The sport is the latest to join ESPN's extensive portfolio, with both live and taped shows headed to various platforms that will bring the finals of the top polo events streamed live on ESPN3 in 2022 and via tape delay to ESPN2 and ESPNU. Raiders-Cowboys shy of CBS projection, but still hits 28-year high Sports Media Watch Falling shy of the 31-year high CBS initially reported, the Raiders-Cowboys Thanksgiving Day game had to settle for being the most-watched NFL game in 28 years. Raiders-Cowboys averaged a 13.1 rating and 37.84 million viewers on CBS Thanksgiving Day, marking the largest NFL regular season audience since Dolphins-Cowboys on NBC Thanksgiving 1993 (38.4M). |
COLLEGE SPORTS |
Stephen Curry, UConn star Azzi Fudd team up on SC30 brand Janie McCauley, The Associated Press Curry is bringing the star UConn freshman basketball player into his SC30 Inc. brand in a unique, wide-ranging partnership that will support her successes both on and off the court as the nation's top recruit builds her collegiate career — a multidimensional name, image and likeness contract. Michigan romps its way to College Football Playoff top four, joining Georgia, Alabama and Cincinnati Mark Schlabach, ESPN After upsetting the Buckeyes 42-27 at the Big House on Saturday, the Wolverines are No. 2 in the selection committee's latest rankings, released Tuesday night. Unbeaten Georgia remained No. 1 for the fifth consecutive week, followed by Michigan, Alabama, Cincinnati and Oklahoma State. Notre Dame athletic director Jack Swarbrick not surprised by Brian Kelly's departure, won't put timetable on search for new head football coach Adam Rittenberg, ESPN Brian Kelly informed Notre Dame athletic director Jack Swarbrick on Monday night that he would be leaving to become LSU's coach, but Swarbrick had been sensing that Kelly was ready to make a move. Swarbrick, on Tuesday, said he was "not surprised" by Kelly's decision to depart Notre Dame after 12 seasons as coach. Virginia Tech announces Penn State DC Brent Pry as new football coach Mike Niziolek, The Roanoke Times Virginia Tech has finalized a deal with Penn State defensive coordinator Brent Pry to be its next head coach. According to multiple sources, Tech athletic director Whit Babcock spent the morning putting the finishing touches on the deal with Pry and the athletic department put out an official statement confirming the news at noon. INFLCR Expands NIL Menu as Oklahoma, Florida Sign Up for Athlete Deals Emily Caron and Eben Novy-Williams, Sportico Software company INFLCR is introducing a product it says will double its revenue coming from schools that sign on. The new INFLCR+ Local Exchange will create a school-specific NIL marketplace, where approved businesses can identify, connect with and compensate athletes for endorsement deals. Wisconsin men's basketball team unveils new player-designed uniforms Kelly Cohen, ESPN The new alternate uniforms, fittingly called "By the Players," were designed by Johnny Davis, Jordan Davis, Lorne Bowman II, Ben Carlson and Tyler Wahl, in collaboration with Under Armour. Perhaps the most eye-catching part of the new fit is the white-filled, red-outlined "UW" across the chest, the first time that has been branded on a jersey. |
---Morning Consult
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