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| MEDIA |
| Three-Point King Steph Curry Fuels NBA Ratings Growth Anthony Crupi, Sportico For advertisers, Curry represents the best shot at reaching the NBA's enviably young fan base. "You can still get your GRPs [gross rating points] with the Lakers and the Suns, and the Celtics have been doing numbers, but if you want to reach the biggest possible audience, it's all Golden State," said on national TV buyer. OSU athletics to launch subscription-based streaming service on Dec. 22 Eli Lederman, Tulsa World "OSU Max" is set to launch on Dec. 22 with more than 140 available videos. According to a release, the $8.99 per month subscription service will give subscribers exclusive access to "behind-the-scenes content featuring Oklahoma State teams, student-athletes and coaches, and will include interviews, film-study sessions, podcasts, documentaries, as well as unfettered access to OSU's historical archives vault and much more." Live games will not be streamed on the "OSU Max". NBC Sports encouraged by golf business performance in '21 Thomas Leary, Sports Business Journal NBC Sports' top ad sales executive credited an increase in golf's popularity through the pandemic as a principal reason why NBC posted its highest grossing year around the sport. NBC Sports Exec VP/Sales & Partnerships Dan Lovinger noted that beyond TV coverage, online tee time service GolfNow was a driver, as the platform saw a 40% increase in tee-time bookings. Noah Eagle, Nate Burleson, Gabrielle Nevaeh Green will return to call Nickelodeon's NFL Wild Card broadcast Joe Lucia, Awful Announcing On Thursday, CBS announced the broadcasters for the Nickelodeon simulcast of their 2022 NFL Wild Card game. If you watched last year's game, the names are the same: Noah Eagle will be on play by play, joined by analyst Nate Burleson and Gabrielle Nevaeh Green. The sidelines will have a new addition, with Young Dylan replacing Lex Lumpkin. Hinchcliffe confirmed for NBC Sports commentary role Marshall Pruett, RACER James Hinchcliffe will join NBC Sports as its new full-time commentator for NTT IndyCar Series events, and select IMSA WeatherTech SportsCar Championship rounds. On the IndyCar side, Hinchcliffe replaces fellow Canadian Paul Tracy. Fan Controlled Football Goes Global Randall Williams, Boardroom The Fan Controlled Football League has announced that DAZN, a leading global streaming platform will be the league's new global broadcast partner. DAZN will begin streaming FCF content this weekend, when the league hosts an open player combine tryout on Saturday at Jerry Chabola Stadium in Culver City, California. |
| COLLEGE SPORTS |
| NCAA board approves constitution changes; full vote set for January Heather Dinich, ESPN The NCAA board of governors on Thursday unanimously agreed to accept the final recommendations from its constitution committee, moving the organization another step closer to a new constitution to govern college sports. The entire NCAA membership will vote Jan. 20 at the 2022 NCAA Convention. The new constitution would be effective Aug. 1. NCAA could alter basketball postseason eligibility rules if COVID cancellations continue Dana O'Neil, The Athletic NCAA Tournament rules stipulate that a team must play 25 games to be eligible for the postseason. That, however, could change if COVID outbreaks continue to cancel games, NCAA executive vice president Dan Gavitt told The Athletic. Brandr's NIL Licensing Moves Spur NCAA Turf Tussle With Learfield Daniel Libit and Eben Novy-Williams, Sportico From the perspective of Learfield, its jurisdiction is abundantly clear: If you want to execute a sponsorship with IP from a school wherein Learfield holds the multimedia rights, you have to go through Learfield. The Brandr Group, however, believes that for the group licensing deals it is structuring, it only needs to seek the school's approval, not the multimedia rights representative. Wake Forest signs consumer apparel partnership with Hanesbrands Richard Craver, Winston-Salem Journal Wake Forest University's athletics department has signed a long-term retail apparel licensing partnership with Hanesbrands Inc. that includes the Alternative Apparel, Champion and Hanes brands. Meanwhile, Wake Forest said Nike will remain the exclusive supplier of uniforms for its athletic teams, coaches and staff, as well as continue to offer licensed fan apparel. |
--Morning Consult
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