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Showing Their Stripes
The Los Angeles Rams are the betting favorites heading into Super Bowl LVI, but Morning Consult's big-game survey suggests the Cincinnati Bengals are the fan favorites. More Americans will be cheering for the Bengals than the Rams in Super Bowl LVI, but their rooting interests break down along generational and racial lines: America Is Rooting for Joe Burrow and the Bengals in Super Bowl LVI.

Top Stories​

Oracle Corp. reportedly agreed to pay approximately $500 million over five years for title sponsorship of Red Bull's Formula 1 racing team, which will now be known as Oracle Red Bull Racing. (The Associated Press) Meanwhile, Crypto.com inked a nine-year deal to become the title sponsor of the new F1 Miami Grand Prix, and though financial terms of the deal were not disclosed, F1 race entitlements typically carry seven- or eight-figure annual price tags. (Sports Business Journal) Walt Disney Co. CEO Bob Chapek confirmed the company is bidding to acquire the rights to NFL Sunday Ticket, the league's out-of-market package that DirecTV currently pays around $1.5 billion a year to distribute exclusively. (The Streamable) In its earnings report, the company revealed that its direct-to-consumer sports streaming service, ESPN+, now has more than 21 million subscribers, which marks a 76 percent year-over-year increase. (The Streamable) NFL Commissioner Roger Goodell said the league plans to work with an "outside expert" to investigate allegations of sexual harrasment levied against Washington Commanders owner Dan Snyder, dismissing the team's earlier announcement of plans to commission its own investigation. The allegations came to light at a congressional hearing last week, during which former team employees accused Snyder of inappropriate sexual advances and hosting a meeting at which team executives hired prostitutes. (The New York Times)

BEIJING OLYMPICS

Olympics continues to hit historic depths Sports Media Watch Tuesday's primetime coverage of the Beijing Winter Olympics averaged 8.35 million viewers on NBC alone and 11.0 million across all platforms, down 59% and 51% respectively from the comparable night of the PyeongChang Games four years ago. Nathan Chen Wins Figure Skating Gold, Claiming a Prize That Eluded Him Juliet Macur, The New York Times Chen's jet-fueled jumps and a performance that raised goose bumps gave him the victory over three Japanese rivals who finished just behind him. Four years after he finished fifth overall, Chen fulfilled the outside expectation that he would win the Olympic gold medal. American Chloe Kim, 21, secures history with consecutive Olympic golds in snowboard halfpipe event Alyssa Roenigk, ESPN Chloe Kim is the first woman to win two Olympic snowboard gold medals in the halfpipe. The lone American to make Thursday's final, Kim, 21, won the event with her first-run score of 94, which was nearly four points higher than the rest of the field.

ESPN will expand 'Manningcast' concept to more sports with new deal

Ryan Glasspiegel, New York Post

Disney/ESPN announced on Wednesday the network has agreed to a deal with Peyton Manning's Omaha Productions group to expand the side-cast concept to other sports, such as UFC, golf and college football.

COLLEGE SPORTS Michigan athletics launches business registry to bolster NIL deals Aaron McMann, MLive.com The University of Michigan's athletic department took a step forward in the arena of Name, Image and Likeness on Wednesday, launching a registry it hopes will make business transactions between current student-athletes and interested businesses easier. Power Five revenue analysis: Pac-12 athletic departments facing two more years of lagging payouts Jon Wilner, The San Jose Mercury News The conference is expected to distribute far less revenue to each member school in coming years than its peers across the Power Five.

OPINIONS, EDITORIALS, PERSPECTIVES AND RESEARCH

It's Super Bowl Sunday—Do You Know Where Their Eyeballs Are? Sebastian Hernoux, Adweek Attention during the commercials is consistently either equal to or higher than it is during the game—and that remains the case whether 100 million people tune in, as they did in 2020, or the audience is 91 million, as was the case in 2021. NBC's Melodramatic Coverage of American Olympians Does Athletes and Viewers a Huge Disservice Caroline Framke, Variety Emphasizing failures as much as victories isn't a new phenomenon to NBC's Olympics coverage, but it's uncomfortable to witness every time.

--Morning Consult
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