COLLEGE SPORTS |
Nielsen Begins Rating College Sports Teams On Marketing Potential E.J. Schultz, Ad Age Nielsen unveiled the Nielsen Impact Score, or NIS, which is meant to gauge the marketing value of university athletic programs for individual players. The score is meant to arm universities with data that will help them sell their schools to high school recruits. Sources: James Franklin switching agents to CAA, industry-titan Jimmy Sexton John Brice, Football Scoop Multiple sources confirm to FootballScoop Monday night that Jimmy Sexton and Creative Artists Agency (CAA) have been tabbed to direct the representation of college football powerhouse coach James Franklin. The Penn State coach, a prime candidate for the University of Southern Cal vacancy and leader of a Nittany Lions' program that's spent the first half of this season in College Football Playoff contention, previously was represented by Trace Armstrong of Athletes First. Auburn football coach Bryan Harsin declines to disclose vaccination status as mandate deadline looms Chris Low, ESPN With Auburn University last week mandating a Dec. 8 deadline for all university employees to be fully vaccinated against COVID-19, head football coach Bryan Harsin on Monday declined to disclose whether or not he had received the vaccine or planned to receive it. Harsin has refused multiple times to discuss his vaccination status going back to SEC media days in July and said it was a deeply personal decision for everyone. |
--Morning Consult
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