| MEDIA |
| SEC, Big Ten, AAC among title game viewership winners Michael Smith, Sports Business Journal The CFP-defining SEC Championship delivered 15.3 million viewers for CBS on late Saturday afternoon, as Alabama throttled Georgia 41-24. That marks the most-watched title game for any conference since the same teams played in the 2018 SEC Championship. Bama-UGA in the 2012 title game averaged 16.2 million. How Data Is Rewriting the Super Bowl Marketing Playbook Jason Notte, Adweek Super Bowl 56 starts with a coin toss. But marketing strategy in advance of the Big Game can't leave that kind of spending to chance. As privacy concerns diminish the value of third-party cookies, it's increasingly difficult for brands to predict the return on Super Bowl ads by connecting online fan behavior to real-world engagement and shopping activity. Steve Kornacki returns to NBC's Football Night in America this Sunday, will appear each week to close out the regular season Joe Lucia, Awful Announcing With the NFL playoff picture (sort of) coming into focus, NBC is bringing Steve Kornacki and his big board back to Football Night in America. On Wednesday, the network announced that Kornacki would appear on the pregame show before Week 14's Bears-Packers matchup, and would be a part of each week's Football Night in America through the end of the regular season. |
| COLLEGE SPORTS |
| Sources: Administrators Bracing for Another Potential Staffing Shortage CollegeAD Because of a pending federal mandate, former Washington State coach Nick Rolovich might not be the last coach or athletic department staffer to be let go. "It all comes down to financial considerations," one source told us, "and if the feds are threatening to withhold funds over mandates, you bet your ass heads are going to roll." NCAA Updates Draft Constitution After Special Convention Maria Carrasco, Inside Higher Ed The National Collegiate Athletic Association announced a number of revisions to its draft constitution Tuesday, including broader language surrounding athletes' name, image and likeness opportunities and an emphasis on protecting student athlete well-being as a shared responsibility across higher education. The new draft states "student-athletes may not be compensated by a member institution for participating in a sport, but may receive educational and other benefits in accordance with guidelines established by their NCAA division." |
---Morning Consult
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