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COLLEGE SPORTS |
Bowl Cancellations Cost Sponsors $13.7 Million In TV Exposure This Year Eben Novy-Williams, Sportico The title sponsors of the five canceled college football bowl games lost out on $13.7 million of television exposure when their games were called off, according to data calculated by Apex Marketing Group. To calculate the numbers, Apex looked at viewership trends from this year and 2019, the last pre-pandemic bowl season, to estimate an audience size. AAC will cover Military Bowl expenses for ECU Stephen Igoe, 247Sports East Carolina's athletic department was set to take a substantial financial hit as a result of the canceled Military Bowl, but the American Athletic Conference has come to the Pirates' aid. UC winning on the field, but losing money at sports Dan Monk, WCPO The University of Cincinnati lost $27.6 million on its sports offerings in the 12 months ending June 30, 2021. The deficits were the result of the COVID-19 pandemic, which robbed football and basketball teams of ticket revenue and university subsidies having to cover 43% of expenses. |
--Morning Consult
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