Sports News..............

[TNmavol]

Top Stories​

For the fourth straight year, MLB and YouTube renewed their live streaming pact, featuring 15 regular-season games exclusively on the digital platform for free in 182 countries. MLB Network will produce what is officially being called the "MLB Game of the Week Live on YouTube," adding to the list of the league's digital providers, which also includes Apple TV+ and Peacock. (CNET) Sinclair Broadcast Group Inc. and Charter Communications Inc. reached a multiyear deal for Charter to carry local sports channels after the previous deal expired earlier this year. The deal, which had over $1 billion in distribution revenue at stake for Sinclair, covers carriage of Sinclair's local stations, regional sports networks and the YES Network, the company said. (Bloomberg) According to a review of MLB contracts, the average player salary to start the 2022 season was $4.4 million, a 5.9% increase from the start of last season and an uptick aided by free agent signings before and after the league's 99-day lockout. New York Mets pitcher Max Scherzer hit a season record at $43.3 million, which is more than the Baltimore Orioles' entire roster. (The Associated Press)

MEDIA

Shaq, Papa Johns agree to $5.6 million renewal deal Jon Springer, Ad Age Shaquille O'Neal has scored a new multi-million dollar endorsement deal with Papa Johns that, among other things, assures his signature Shaq-A-Roni pizza can produce personal and charitable rewards. How Turner Sports is enticing audiences with a crypto strategy Kayleigh Barber, Digiday While some media executives are bullish about the future of Web3 and how the blockchain will transform the industry, many audiences are still trying to figure out what an NFT is, or why someone would willingly pay millions of dollars for a piece of digital art.

COLLEGE SPORTS

Kansas players set to cash in thanks to NIL, potentially setting a model for future NCAA title-winning teams Matt Norlander, CBS Sports Jayhawk players will reap financial rewards for their 'barnstorming tour' after winning the NCAA championship. BSB Sports rides new NIL rule to represent 300 college athletes Steve Watkins, Cincinnati Business Courier After 20 years in the marketing business, Kash Shaikh launched BSB Sports last summer as a division of his downtown-based marketing and brand-building firm, BSB Group International. College Athletes Who Cashed In Have a Painful New Homework Assignment: Their Taxes Laine Higgins, The Wall Street Journal With their newfound ability to profit from endorsement deals, college athletes are on the hook to file taxes on their earnings. Georgia Bulldogs: First in Football, Last in NCAA Financial Disclosures Daniel Libit, Sportico Georgia's national champion football team takes the field Saturday in Athens for its annual G-Day scrimmage, hoping to successfully answer questions about its future prospects.

----Morning Consult
GBO
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[Dr. Curmudgeon]

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