UT is now a top baseball program and hits an abundance of home runs. They have made the Daddy hat and Pimp coat a Tennessee brand. My thought on this is why not try and monetize that. Just for example...take a company like Nike and have them sponsor the coat/jacket. You could play off their marketing phrase of "just Do It" and then, along with the Nike swoosh, the words "Just Did It" on the coat. Then whenever a player hits a homerun they get paid for it.
