Because everyone is trying to cash in. Not sure how it is in Knoxville and other places but I live in Jonesborough and the advertising for the game is everywhere. Every radio station is holding ticket give aways. Food City grocery stores have named burgers after it you can buy at the deli along as well as promotions for purchasing items that enter you for tickets. Here in the Tri-Cities if you listen to the radio you will hear about it at least 3-4 times an hour. This is IMHO the most hyped game from an advertising stanpoint in UT history.
