In an article on OC search Butch said he isn't changing offense just enhancing it with hire. Factors to consider: Coaching, recruiting, player development, and fit into culture. Helfrich is a west coast guy who has not been able to rebuild at all after Mariotta and Kelly. Maybe he got caught in a transitional vacuum. Probably very few east coast recruiting contacts and west coast kids are hard to get here due to distance from home. Scott has no OC experience but he has head coach experience of a Power 5 program and did well. Players liked him and team actually performed better. Deep recruiting pipelines in an area that produces talent. We will struggle to recruit that area without him. It has also been stated that he enhanced the offense with 2 tight end sets. Butch wants to keep the offense but enhance. He knows the system and the culture. Players like him. The Oky State guy I don't know much about. I would assume he would bring strong recruiting from Texas and Oklahoma area but again travel distance from home becomes a factor.