This from the Rivals Clemson board about NIL. Have a 20$ read only over there.
They are hypersensitive about NIL because of the Dr Pepper deal with Uagalelei.
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“This is coming from a guy that owns a sports marketing agency and one of his largest clients is the SEC Network. According to him, the NIL is not quite working out for a lot of these companies as intended. They underestimated the other fanbases reluctance to buy products being promoted by their rival's star players. Here are some of the examples he gave me:
Bojangles DJ - Bojangles numbers in markets such as Columbia are trending down due to number of Gamecock fans and it's anywhere there's large presence of their fanbase.
Bojangles Sam Howell - They're seeing numbers suffer to the UNC's rival fanbase especially NC State heavy markets.
They did a survey in Alabama on a product line that Bryce Young is representing and almost exactly half of the state said they "would not" buy the product bc they were Auburn fans.
He also said that companies are finding it more difficult in getting the players to make appearances, shoot commercials, etc due to their schedules. Specifically Bama players bc Saban has made it very clear that he is not going to make any exceptions or alter his program to accommodate it.
These companies he represents are already talking about just going back to Professional players only bc it's simpler from a regional coverage. He put it this way, imagine hiring Sam Darnold from the Panthers. That covers both SC and NC which for the most part is in unison on pulling for the "Carolina" Panthers but when you hire someone like DJU that narrows it down to a target audience that is mixed in with their rival audience. The goal is to target the rival audience too but it's deterring them to buy that product.
Just thought I'd pass along but he thinks it's eventually going to become much more local such as a car dealership within 10 miles from campus hiring these players.”
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There are a beaucoup of replies but have been advised to keep the scrape and paste w/in reason and only on Rivals.
So college fans are so passionate that the % you pick up may not be adding net increase but be reduced by a setoff of opposing fans who are turned off by the endorsement. Thus reducing the statistical significance of any product increase and regionalizing what positive impact materializes.
Of course if the oil $ decides to just bonus athletes outright with no need for actual return - Texas A&M and Texas rule college football PDQ as we have been discussing.
They are hypersensitive about NIL because of the Dr Pepper deal with Uagalelei.
—————/
“This is coming from a guy that owns a sports marketing agency and one of his largest clients is the SEC Network. According to him, the NIL is not quite working out for a lot of these companies as intended. They underestimated the other fanbases reluctance to buy products being promoted by their rival's star players. Here are some of the examples he gave me:
Bojangles DJ - Bojangles numbers in markets such as Columbia are trending down due to number of Gamecock fans and it's anywhere there's large presence of their fanbase.
Bojangles Sam Howell - They're seeing numbers suffer to the UNC's rival fanbase especially NC State heavy markets.
They did a survey in Alabama on a product line that Bryce Young is representing and almost exactly half of the state said they "would not" buy the product bc they were Auburn fans.
He also said that companies are finding it more difficult in getting the players to make appearances, shoot commercials, etc due to their schedules. Specifically Bama players bc Saban has made it very clear that he is not going to make any exceptions or alter his program to accommodate it.
These companies he represents are already talking about just going back to Professional players only bc it's simpler from a regional coverage. He put it this way, imagine hiring Sam Darnold from the Panthers. That covers both SC and NC which for the most part is in unison on pulling for the "Carolina" Panthers but when you hire someone like DJU that narrows it down to a target audience that is mixed in with their rival audience. The goal is to target the rival audience too but it's deterring them to buy that product.
Just thought I'd pass along but he thinks it's eventually going to become much more local such as a car dealership within 10 miles from campus hiring these players.”
———————-
There are a beaucoup of replies but have been advised to keep the scrape and paste w/in reason and only on Rivals.
So college fans are so passionate that the % you pick up may not be adding net increase but be reduced by a setoff of opposing fans who are turned off by the endorsement. Thus reducing the statistical significance of any product increase and regionalizing what positive impact materializes.
Of course if the oil $ decides to just bonus athletes outright with no need for actual return - Texas A&M and Texas rule college football PDQ as we have been discussing.
