| COLLEGE SPORTS |
| South Carolina partners with sports marketing agency to become first major college program with in-house NIL firm Adam Rittenberg, ESPN South Carolina is becoming the first major college athletic department to partner with a sports marketing agency to establish an in-house name, image and likeness firm, where Gamecocks athletes will have free access to deal facilitation, content generation and branding services. NIL Cash Spurs U.S. Bank and Opendorse to Offer Financial Literacy Courses Emily Caron, Sportico More than a year into the name, image and likeness era in college athletics, college athlete financial literacy and money management are still top of mind for many. Enter U.S. Bank, which is collaborating with NIL giant Opendorse to bring financial education to the more than 80,000 athletes on its platform—around 65,000 of whom are still in college. 'Arms race': NIL compensation now a potent recruiting weapon Steve Megargee, The Associated Press When the NCAA instituted a policy last summer allowing athletes to earn money off use of their name, image and likeness, the notion was that it would give players a chance to make a little money but wouldn't be used as a recruiting weapon. That's not how it's worked out. On Football: Could Coach Prime jump from SWAC to big-time? Ralph D. Russo, The Associated Press Sitting on a metal folding chair just beyond the end zone of Mississippi State's practice field, Deion Sanders is alone watching the Bulldogs scrimmage on a muggy spring day. Coach Prime snagged his new offensive coordinator for Jackson State from Bulldogs coach Mike Leach's staff this offseason. |
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