| COLLEGE SPORTS |
| PAC-12 Wants Its Athletes to Monetize Their Game Highlights Jacob Feldman, Sportico As college athletes and institutions find creative avenues to monetize player NIL rights, the Pac-12 is giving its students new ways to leverage their game highlights. The conference announced an expanded partnership with Opendorse and Twitter today that will allow athletes to more freely post highlights on the platform and secure pre-roll advertising dollars for doing so. UCLA 'Lost' $99.2M in Under Armour Fight as Big Ten Offers Cushion Eben Novy-Williams, Sportico In June 2020, Under Armour informed the school it was terminating their relationship just three years into a massive 15-year, $280 million contract. It set off a legal fight that finally ended earlier this year, when the two sides agreed to a $67.5 million settlement. More NCAA leagues to pay women's basketball referees equally Doug Feinberg, The Associated Press The NCAA earned praise last year when it agreed to pay referees at its men's and women's basketball tournaments equally. The gesture only cost about $100,000, a tiny fraction of the roughly $900 million networks pay annually to broadcast March Madness. Big Ten Hopes to Earn at Least $1.5B Annually in Media Rights Deal Michael McCarthy and Amanda Christovich, Front Office Sports Before USC and UCLA announced they would join the Big Ten in 2024, the conference was already on track to garner up to $1 billion annually in its new media rights deal. But after the addition, media partners were told to "go back to the drawing board," Front Office Sports previously reported. |
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