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Tradition, Tradition!'
Augusta National Golf Club's resistance to change hasn't always been laudable, to say the least - it took the home of the Masters until 1990 to admit its first Black member and until 2012 to admit its first women members. But in a sports landscape where it sometimes feels like nothing is sacred (I'm looking at you, handshake-line haters), it's heartening to see the Masters staying true to its roots on elements ranging from its no-cell phone policy to its stunningly affordable concessions. Check out Will Graves' piece on the former in today's

Top Stories​

Tiger Woods said he expects to make his return to professional golf at the Masters after he severely injured his right leg in a life-threatening car accident last year. (The Augusta Chronicle) No PGA Tour telecast has drawn a larger audience since Woods last won the Masters in 2019 with a Sunday round that averaged 15.4 million viewers on CBS. (Sportico) Big 12 Commissioner Bob Bowlsby announced he plans to step down later this year from the position he has held since 2012 despite having three years remaining on his contract. The 70-year-old Bowlsby pointed to the latest round of conference realignment, which saw Texas and Oklahoma defect in favor of the SEC, and the 2020 season that was impacted by COVID-19 as events that took a particular toll. (ESPN) Kansas' 72-69 victory over North Carolina to win the NCAA men's basketball tournament championship averaged 18.1 million viewers on TBS, TNT and truTV, making it the most-viewed March Madness finale on cable since the Turner channels became part of the title game rotation in 2016. The entire tournament averaged 10.7 million viewers across CBS and the Turner cable channels, a 13% improvement from 2021. (The Associated Press)

MEDIA

South Carolina-UConn women's national championship averaged 4.85 million total viewers Bill Shea, The Athletic Even being up against the Grammy's on CBS, that's the best linear TV and overall average for the women's title game since 5.58 million for the UConn-Tennessee championship matchup in 2004. F1's "Drive To Survive" returning for fifth season Adam Stern, Sports Business Journal F1 plans to bring the "Drive To Survive" docu-series back for a fifth season, as CEO Stefano Domenicali dismissed the idea that it might not return. A source confirmed that filming for next year has already begun. Inside the $250 million spending spree that helped keep Adam Schefter, Woj at ESPN Andrew Marchand, New York Post Each of the newsbreakers' contracts will span five years and the ESPN outlay is for a total of more than $80 million with a chance for each of them to make more. Schefter will make around $9 million per year, while Wojnarowski will earn in the $7 million range per year from ESPN, according to sources. FanDuel Kicks Off Ontario Sports Betting Push With Major Network Deal Brad Allen, Legal Sports Report FanDuel Sportsbook announced Monday a wide-ranging integration with Canadian sports network TSN. The agreement starts with ON sports betting but can also expand to other provinces as they regulate. Jon Heyman joins New York Post as MLB columnist Matt Clapp, Awful Announcing Heyman has long been one of the biggest MLB reporting presences on social media, and he currently has over 758,000 Twitter followers. He has also been an MLB Network insider since 2009 and baseball insider for Audacy Sports over the last few years. Greg Papa's future at NBCSBA is unclear, plus radio ratings and more Steve Berman, The Athletic When NBC Sports Bay Area's Giants season preview aired, some eyebrows may have been raised when Laura Britt was in the host's chair. That's because, after one season as the studio host for NBCSBA's Giants pregame and postgame shows, Greg Papa will no longer fill that role.

COLLEGE SPORTS

'No loose floorboards' on Final Four court where UNC star Armando Bacot was injured, says manufacturer Pete Thamel, ESPN The manufacturer of the court at the men's college basketball Final Four said the spot on the floor where North Carolina star Armando Bacot injured himself during Monday night's championship game didn't have any structural issues. Slow-motion replays showed what appeared to be a floorboard depressed slightly under the weight of Bacot's right foot in the instant before he reinjured the ankle Sun Belt to Bring Back Men's Soccer CollegeAD Sources said the Sun Belt Conference is set to bring men's soccer back, with an official announcement coming Wednesday. The league will feature nine teams beginning next season. Notre Dame makes historic football game vs Tennessee State The Associated Press Notre Dame will make history in its 2023 home opener by hosting Tennessee State on Sept. 2, marking the first time the Fighting Irish have faced a Historically Black College or University.

---Morning Consult
GBO
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