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NBCUniversal said it has sold out of in-game ad inventory for Super Bowl LVI across NBC, Telemundo and all digital platforms including Peacock. The company said it was able to sell some units for a record-breaking $7 million, up from the $6.5 million high-water mark some brands had paid for time during this year's game as of September. (Variety) Tiffani Johnston, a former cheerleader and marketing manager for the then-Washington Redskins, lodged new allegations of harassment against team owner Daniel Snyder during a congressional hearing, alleging he put his hand on her thigh at a team dinner and pressed her toward his limo. Johnston and another employee also alleged team executives hired prostitutes during a business trip at Snyder's Aspen, Colo., home, leading the NFL to say it would consider additional disciplinary actions against the franchise beyond those levied last year following its investigation. (The Washington Post) The opening ceremony for the Beijing Winter Olympics is under way at the National Stadium, better known as the Bird's Nest, with a reduced number of spectators spread out throughout the stands. (The New York Times) The U.S. Olympic & Paralympic Committee said 177 of its 223 athletes - nearly 80 percent - signed up to participate in the opening ceremony, dimming any notion that they might protest by skipping the event. (The Associated Press)

NFL

Jacksonville Jaguars hire Doug Pederson to become their next head coach John Reid, Florida Times-Union The Jacksonville Jaguars reached an agreement to hire Doug Pederson to become their next head coach, the franchise confirmed. Pederson, the former Philadelphia Eagles head coach who led the franchise to its first Super Bowl title during the 2017 season, was the first candidate the Jaguars interviewed on Dec. 30. NFL to Probe Dolphins Tanking Though Findings May Be Secret Michael McCann and Eben Novy-Williams, Sportico The NFL is planning to investigate claims that Miami Dolphins owner Stephen Ross offered to pay the team's head coach $100,000 for each loss the team suffered in the 2019 season. Supply chain woes hinder Commanders merch launch Ben Fischer, Sports Business Journal Fanatics and the Washington Commanders were able to release a limited line of clothing available immediately upon the Wednesday morning brand launch, but jerseys and other key parts of the full run of NFL team merchandise won't be in fans' hands until the Draft at the end of April, said Commanders President Jason Wright. Official says video shows fight left 49ers fan in coma as questions mount over response Hayley Smith et al., Los Angeles Times Inglewood officials released new details about a violent altercation in a parking lot at SoFi Stadium on Sunday that left a San Francisco 49ers fan in a coma as they faced mounting questions about why they didn't inform the public about the incident sooner.

COLLEGE SPORTS

Fanatics, OneTeam Connect to Sell College Athlete Jerseys Eben Novy-Williams, Sportico Fanatics is diving into college athlete NIL through an alliance with OneTeam Partners that could lead to jerseys bearing the name and number of college stars becoming available for sale in school shops across the country. Tom Holmoe says BYU is in a 'good spot' amid NCAA investigation over NIL deals Kevin Reynolds, The Salt Lake Tribune BYU's athletic director has a theory the NCAA is giving up on policing individual NIL deals. After all, he reasons, the patchwork of rules across the country makes it nearly impossible to enforce. Sixteen Penn swimmers say transgender teammate Lia Thomas should not be allowed to compete Matt Bonesteel, The Washington Post Sixteen members of the University of Pennsylvania women's swimming team sent a letter to school and Ivy League officials Thursday asking that they not take legal action challenging the NCAA's recently updated transgender policy. That updated directive has the potential to prevent Penn swimmer Lia Thomas from competing at next month's NCAA championships.

---Morning Consult
GBO
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