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Job Description Of A Major College Athletic Director

TennesseeTuxedo

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Jan 23, 2014
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This is a great read for all University of Tennessee fans amidst this easter egg hunt for a Athletic Director. Think twice before you start campaigning for people with zero experience as a Major College AD.

http://www.nola.com/lsu/index.ssf/2...ical_college_at.html#incart_river_mobile_home

"The success of a college athletic director, especially in a Power 5 league like the SEC, is judged differently by the school administration and its fanbase.

The administration is mostly concerned about an athletic department staying financially in the black, so it cares more about an AD staying on budget as well as being a great fundraiser.

The fanbase grades an AD on head coaching hires. Did the coach win championships or was the coach a flop?


Somewhere in the middle of all this, the AD has to be approachable, from the highest donor to the common season ticket-holder to the media. He or she needs to drop any hint of arrogance and supremacy. They can't act like they are doing people a favor when they meet, and they can't hide in their office and communicate with their fanbase via a monthly email.

They must understand everything that entails being an AD in the constantly changing world of college athletics, especially the use of social media.

The last two AD hires in the SEC -- Greg Byrne at Alabama on Monday and Scott Stricklin at Florida on Nov. 1 -- check all the above boxes."
 
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